New Gray Furniture Co., Ltd. is located in Shengfang Town, Bazhou City, Hebei Province. Our factory has been in operation for 10 years. We used to supply to other factories and foreign trade companies. We have rich production experience. Our main products include office desks, conference tables, filing cabinets, dining chairs, dining tables, sofas, banquet tables and chairs, leisure tables and chairs, office tables and chairs, etc. With high quality, low prices, and the best after-sales service, our products are exported to more than 50 countries and regions including Europe, America, Southeast Asia, the Netherlands, Italy, Canada, France, Poland, Singapore, Spain, etc. The company is 60 kilometers away from the capital Beijing and 28.5 kilometers away from Tianjin. Away from Tianjin Port, relying on the professional advantages of Tianjin Xingang Port, NEWGRY provides the best service and high-quality products for domestic and foreign customers. Welcome to visit, negotiate cooperation, and inspect the look
Open Office Space Series
Free combination, lifting and moving office desk series.
Simplified Integrated Supervisor Office Series
Simple and exquisite personal office space, suitable for managers who need private space
Office Space Series
The definition of modern office is not just a desk,
Environmental protection and health are our top concerns.
This series of office desks can be adjusted in height freely,
Whether working in a sitting or standing position, you can find a comfortable angle.
Market Positioning
1. Brand positioning strategy: Original design brand, craftsmanship spirit, advocating a brand style of simplicity, health, environmental protection, and art, pursuing perfect details.
2. Consumer target audience positioning: The main customer group is the elite white-collar class aged 25-40 and high-end designers.
3. Product line positioning strategy: Based on the annual product peak season cycle changes, reasonably layout the product categories and SKU quantities of each category for each quarter.
4. Positioning the annual operational rhythm, strictly following the product's peak and off peak season cycles to develop reasonable plans for new releases, hot sales, and activities.
5. Price positioning strategy: Reasonable discounts are set for designers, and the price positioning needs to be within the mainstream price range to expand the audience.
6. Channel positioning strategy: Mainly based on ****** stores, supplemented by offline channels, and can also apply to join the Jiyoujia channel.
7. Operation strategy: In the early stage, it is necessary to identify the precise entry point of the market through market analysis. You can choose a certain category or product, focus on single product hot selling, and open up popularity and sales through flagship products. In the middle stage, create 1-2 hot selling products for each category to form a hot selling group. Through related sales and in store promotions, activities and promotions of hot selling products in each category, drive other products to sell well and form a store wide hot selling+small hot selling. In the later stage, focus on store brand marketing and membership marketing, gradually reduce the proportion of promotion expenses, and improve profit margins.
8. Promotion Strategy: SEO+Direct Traffic+Diamond Exhibition+Hard Advertising+Juhuasuan+Official Other Activities+Theme Activities+Category Activities+Daily Activities+Member Marketing+Offline Experience Promotion+Social Media Operations.
9. Visual strategy: The overall page of the store maintains a high-end and minimalist brand style, highlighting the spirit of craftsmanship. The activity and promotion pages maintain a consistent overall style.
Audited Supplier 
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